Smart Order Routing: Save Cost and Faster Delivery

Jul 10, 2023Mohammadu Mifras
Smart Order Routing: Save Cost and Faster Delivery

What is smart order routing?

Smart order routing is a Shopify feature that allows you to automatically route orders from the best fulfillment location, whether that's a warehouse, a retail store, or a third-party logistics provider (3PL). This can help you optimize your fulfillment process, reduce shipping costs, and deliver products faster to your customers.


Prioritization Rules

  • Ship from the closest location: This rule will route orders to the fulfillment location that is closest to the customer.
  • Stay within the destination market: This rule will route orders to a fulfillment location within the same market as the customer.
  • Minimize split fulfillment: This rule will try to route all items in an order to the same fulfillment location, in order to avoid having to ship multiple packages to the same customer.
  • Use ranked locations: This rule allows you to rank your fulfillment locations in order of preference. Shopify will then route orders to the highest-ranked location that has the inventory available.

You can also group your preferred locations together, so they have the same ranking. For example, if you have two warehouses in different states, you could group them together and give them a higher ranking than your retail stores.

Benefits of Smart Order Routing

  • Faster delivery times: By routing orders to the closest fulfillment location, you can reduce the transit time and get your products to your customers faster.
  • Reduced shipping costs: By shipping from the closest fulfillment location, you can save on shipping costs and pass those savings on to your customers.
  • Improved customer satisfaction: When customers receive their orders quickly and at a lower cost, they are more likely to be satisfied with your business.
  • Increased efficiency: Smart order routing can help you streamline your fulfillment process and free up your time to focus on other aspects of your business.

If you are looking for a way to improve your fulfillment process, smart order routing is a great option. It is a powerful tool that can help you save time, money, and improve customer satisfaction.